How do I get on and stay on more menus?
Use these 5 keys of successful menu development
Match the operator brand concept
Fit the operator’s execution capabilities
Deliver ahead-of-the-trend, ownable food news
Surprise, delight consumers with something they’ll crave
Name it and promote it for excitement
Develop exciting new menu items that attract attention and exceed consumer expectations through insights and culinary skill.
Menu Of Services
Menu strategy and positioning
Custom menu presentations
Custom menu gap analysis/product recommendations
Menu descriptors, merchandising and product handling tips
Sales force-driven culinary programs
The Burger King Dessert Menu
Development of signature dessert offerings that were best-in-class, focused on culinary creativity and grounded in key consumer insights.
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