How do I get on and stay on more menus?

Use these 5 keys of successful menu development

Match the operator brand concept

Fit the operator’s execution capabilities

Deliver ahead-of-the-trend, ownable food news

Surprise, delight consumers with something they’ll crave

Name it and promote it for excitement

Develop exciting new menu items that attract attention and exceed consumer expectations through insights and culinary skill.

Menu Of Services

Menu strategy and positioning

Custom menu presentations

Client/customer presentations

Custom menu gap analysis/product recommendations

Written concepts

Recipe development

Menu descriptors, merchandising and product handling tips

Sales force-driven culinary programs

The Burger King Dessert Menu

Development of signature dessert offerings that were best-in-class, focused on culinary creativity and grounded in key consumer insights.

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